DAVID COWDEN

Brand Marketer

Offering 12+ years’ experience and demonstrated success in Brand Marketing served from both in-house and external agency perspectives. Concentration in Partnership Marketing, with an expertise in co-branded storytelling that promotes meaningful consumer engagement and brand affinity. 

RECOGNITION
Cannes Lions, Grand Clio, One Show, D&AD, ANDYs

PRESS
NYMag, Hollywood Reporter, Deadline, AdAge, AdWeek, Forbes, Newsweek, People

RESUME

WORK SELECTS

Partner: Xbox
Property: Deadpool & Wolverine
Campaign: Custom Controller, AV, Owned Social, PR, OOH
Work: Creative Direction, Copywriting, Partner Management
Results: 25% uplift in sales on the Microsoft Store, 750+ earned news articles, Xbox’s no. 1 most-engaged TikTok post ever, and Microsoft’s no. 1 post in Instagram history, leading to 5B impressions

Partner: McDonald’s
Property: Loki Season 2
Campaign: AV, OOH, “As Featured In” Meal, In-show placement
Work: Copywriting, OOH Concept

Partner: Jack in the Box
Property: Deadpool & Wolverine
Campaign: Paid TV, Digital, Packaging, In-store, PR, OOH
Work: Creative Direction, Packaging Design, Copywriting, Scriptwriting, Partner Management

Partner: Coca-Cola
Property: Avengers: Endgame
Campaign: Paid TV, Digital, Packaging, In-store, OOH, AR, PR, In-theater
Work: Creative Direction, Key Visual, Scriptwriting, Partner Management

Partner: Google, Android
Property: Deadpool & Wolverine
Campaign: In-Store, OOH, Digital
Work: Concept, Copywriting, Partner Management

Partner: Microsoft
Property: Guardians of the Galaxy Vol. 3
Campaign: Digital, OOH, PR, Synergy Programs with Zune.net, NASA, Redwire Space
Work: Creative Direction, Partner Management, PR, Development and Launch of Woven, Branded Mission Patches to the International Space Station

Partner: Hyundai
Property: Loki Season 1
Campaign: Paid TV, Digital – Loki being one of the several Marvel Cinematic Universe content pieces supporting Hyundai’s “Question Everything” Campaign
Work: Script

Partner: Harley-Davidson
Property: Thunderbolts*
Campaign: Bike Placement, Paid Digital, Editorial, PR, In-Dealership (Global)
Work: Creative Direction, Editorial, Copywriting, Partner Management

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Partner: Sprite
Property: Black Panther: Wakanda Forever
Campaign: TV, Digital, Retail, OOH, Synergy Programs with NBA, HBCUs, and Target
Work: Creative Direction, Packaging Design, Copywriting, Scripwriting, Partner Management

Partner: Xbox
Property: Thor: Love & Thunder
Campaign: Custom Console, Owned Social
Work: Creative Direction, Product Fabrication, Partner Management

Partner: GEICO
Property: Thor: Love & Thunder
Campaign: Paid TV, Digital
Work: Creative Direction, Scriptwriting, Partner Management

Partner: GEICO
Property: Eternals
Campaign: Paid TV, Digital
Work: Creative Direction, Scriptwriting, Partner Management

Partner: Mike and Ike
Property: Thunderbolts*
Campaign: Paid Digital, Custom Packaging, Grassroots College Truck Tour
Work: Creative Direction, Packaging Design, Partner Management

Partner: Volkswagen
Property: Ant-Man and the Wasp: Quantumania
Campaign: Vehicle Placement, Paid TV, Digital, AR, PR, In-Dealership (Global)
Work: Creative Direction, International Localizations, Vehicle Placement Featurette, Partner Management